Posted by Evian Pan, '17
The nature-mimicking interior, designed by former owner Tina using mostly wooden materials and green paint, conveys the store’s business mission – sustainability and eco-friendliness. “We wanted to bring more good products to people in town, and not only to sell the products but also to educate people in selecting and using natural products,” said Tina. Thus, everyone will receive personalized and informative service when coming into For Earth’s Sake, whether the customer is looking for regular supplement or specific treatment.
Since the beginning of November, Masood Channa, attracted by the interior design and original setting, has taken over the store from Tina and started reorganizing the space. Coming from a family business of health products in New Jersey and around Albany, Masood has been working in this field for 25 years, obtaining knowledge of products and management experience along the way. To continue running For Earth’s Sake, Masood decides to follow the visual aesthetics that Tina left as well as the friendliness-led customer service. Meanwhile, to build on the previous owner’s vision, Masood plans to transform the store into a gluten-free or allergy-free market, aiming to make one-stop shopping possible for customers. He said, “It is a demand. Lots of people now have allergy issues.” Masood has bought a new freezer to store and display more types of food and has built an additional shelf for some new health supplements.
Though the store did not close during the reorganizing period, December 19th is the official open date of the new For Earth’s Sake. Being now the sole full-time staff, Masood hopes to make the store an embodiment of his business ambition as well as a healthy and sustainable highlight in the city of Saratoga Springs.